Radio stations across Africa are facing unprecedented threats to their sustainability due to weak media markets, limited advertising revenue, and intense competition. A timely report by Nicola Harford (iMedia Director) and Mary Myers (a longstanding iMedia associate), provides detailed insights into how eight radio stations across Zambia and Uganda are managing to stay afloat and serve their audiences, without succumbing to political pressure. The strategies they have adopted offer lessons both for other struggling broadcasters and for the donors and media assistance organisations who are supporting them. Published by Center for International Media Assistance (CIMA) in collaboration with Media Support Partnership.
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