iMedia Associates and Trias Consult were delighted to present our findings of a midline process evaluation to BBC Media Action’s Bridges teams in Bangkok last month. The workshop brought together producers, mentors, researchers and project managers to work out how to refine … [Read more...] about BBC Media Action Bridges Midline Process Evaluation
From hype to pragmatism: building critical AI literacy for sexual and reproductive health professionals in Kenya
On December 2nd, 2025, iMedia and The Gates Foundation supported a one-day training on AI and Sexual and Reproductive Health, conducted by Linda Raftree and Isabelle Amazon-Brown of The MERLTech Initiative and hosted by ShujaazInc, (both partners of iMedia), in Nairobi, Kenya. The course provided a … [Read more...] about From hype to pragmatism: building critical AI literacy for sexual and reproductive health professionals in Kenya
Virtual training on Introduction to AI for Social & Behavior Change:
SBC experts Sarah Osman and Isabelle Amazon-Brown are offering a 2-day course on responsible use of AI in SBC programming on August 27-28 2025. This course is now full but, if you are interested in future trainings, please get in touch through iMedia Associates Contact Form. … [Read more...] about Virtual training on Introduction to AI for Social & Behavior Change:
What can we learn from emerging evidence of GenAI use in Social and Behaviour Change chatbots?
In March 2024, MERL Tech Initiative, supported by iMedia Associated and the Gates Foundation, set out to define a research agenda on the use of Generative AI within Social and Behaviour Change (SBC) programming in development work. Over 50 organisations were represented at our workshop … [Read more...] about What can we learn from emerging evidence of GenAI use in Social and Behaviour Change chatbots?
Exploring AI for SBC Strategy Design
The Social and Behaviour Change (SBC) working group of the NLP Community of Practice, of which Sara Osman is a co-lead along with Nicola Harford and Stephanie Coker, recently organised a Slack event where participants looked at how various existing AI tools could potentially be used in SBC strategy … [Read more...] about Exploring AI for SBC Strategy Design
Pioneering Social and Behavior Change with Generative AI
This year’s first session of the Generative AI (GenAI) and Social and Behavior Change (SBC) Working Group was organized by co-leads Sarah Osman, Nicola Harford, and Stephanie Coker. At the session we explored the applications and implications of GenAI within social and behavior change … [Read more...] about Pioneering Social and Behavior Change with Generative AI
Protection and Safeguarding Meet Trust and Safety: Insights from TrustCon
In late July, as part of Linda Raftree's work with iMedia, she attended TrustCon, an annual conference that brings together Trust & Safety (T&S) professionals — those who work to maintain safe, respectful, and secure online environments. T&S professionals manage content moderation, … [Read more...] about Protection and Safeguarding Meet Trust and Safety: Insights from TrustCon
Is GenAI really revolutionizing Social and Behaviour Change programming? Insights from 50 practitioners
Predictive algorithms, Natural Language Processing (NLP), and conversational interfaces such as chatbots have been playing an increasingly important role in the deployment of digitally-enabled Social and Behaviour Change (SBC) programmes for the last decade. The release of ChatGPT by OpenAI in … [Read more...] about Is GenAI really revolutionizing Social and Behaviour Change programming? Insights from 50 practitioners