As COVID-19 arrived to disrupt the globe, social and behaviour change communication (SBCC) practitioners and their audiences, especially youth, increasingly embraced digital spaces and tools. Over the past three years, iMedia has been exploring digital SBCC and the ways that organisations have … [Read more...] about Getting it on(line): learning about digital communication for social and behaviour change
Evaluation in the time of COVID – lessons from digital SBCC programmes
'Evaluation in the time of COVID - lessons from digital SBCC programmes': In September 2021 iMedia convened a session at the European Evaluation Society online conference to explore monitoring and evaluation of programmes where digital platforms are being used to reach and engage with audiences and … [Read more...] about Evaluation in the time of COVID – lessons from digital SBCC programmes
Local Radio Stations in Africa: Sustainability or Pragmatic
Radio stations across Africa are facing unprecedented threats to their sustainability due to weak media markets, limited advertising revenue, and intense competition. A timely report by Nicola Harford (iMedia Director) and Mary Myers (a longstanding iMedia associate), provides detailed … [Read more...] about Local Radio Stations in Africa: Sustainability or Pragmatic
Digital Media for Social Change
iMedia is advising the Bill and Melinda Gates Foundation and its partners in India on the digital component of MTV Nishedh, a multi-platform entertainment-education campaign (still in development) which will focus on sexual and reproductive health and rights for young people. In … [Read more...] about Digital Media for Social Change
Trojan Woman Project
“This play gives us Syrians a voice,” says Sanaa, in the garden of her council house in Milton of Campsie, a village outside Glasgow. “It helps us psychologically to tell our stories and the stories are real.” Sanaa and fellow Syrian refugees living in Scotland, have recently starred in a … [Read more...] about Trojan Woman Project
Aberdeeni – My Aberdeen – an Arabic radio drama
“I learned how to take out what is inside me with courage and smoothness. I discovered many stories. I did not know how to express them. I grew up with a number of friends from different cultures. I knew some of their views about the refugees and they were very positive and I became more connected … [Read more...] about Aberdeeni – My Aberdeen – an Arabic radio drama
What about the media?
Nicola Harford contributed to the SBCC Summit Declaration with a reminder that the media is an important stakeholder and not simply a channel of communication for social and behaviour change: I believe there needs to be explicit mention of the role of the media in the summit declaration: … [Read more...] about What about the media?
The power of networking
This happy photo taken in Abuja shows Jackie Davies, Founder of the C4D (Communications for Development) Network meeting some of our key partners, Deshola Komolafe, Maude Rabiu Gwadabe and Lauratu Abdulsalam. On iMedia’s recommendation, they are supporting Jackie and the C4D Network to roll out … [Read more...] about The power of networking