• Skip to primary navigation
  • Skip to main content
  • Skip to footer
iMedia Associates

iMedia Associates

​Harnessing media and communications for change

  • Home
  • Who we are
  • What we do
  • News
  • Contact

Media engagement and empowerment in Nigeria

Media engagement and empowerment in Nigeria: Navigating complexity and multiple stakeholder interests

iMedia in Nigeria

For the past three years iMedia has been providing strategic advice, research and online materials development relating to the Partnership for Engagement, Research and Learning, with DAI and Palladium.  PERL is a DFID-funded adaptively managed programme using a problem-driven iterative approach, testing out ways of working effectively with government and other stakeholders to support public sector reform in seven locations in Nigeria.

In a recent activity we reviewed current coverage of governance issues across the mainstream media and on social media platforms, identifying barriers to producing relevant and appealing content that engages citizens. We created and produced video-based learning materials to build trust between government communicators and media professionals, and enhance the quality of communication around budgeting, elections, policy and other governance issues.

For the first series of six learning modules our local partner Media Insight interviewed several well-known and respected media and governance experts who talk about how to ensure public sector reform issues get onto the media agenda, giving tips on good practice, such as writing a strong press release, and citing examples of government communicators and media houses who communicate and report effectively.

« Training for UK Diplomats
Digital media for Social and Behaviour change »

Footer

Social media

Follow us

  • Facebook
  • Flickr
  • Twitter

Navigation

  • Media Support Partnership
  • Contact
  • News
  • Sitemap
  • Privacy & Cookies
  • Terms of Use

Copyright © 2021 iMedia Associates · Site by Sproutee

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT