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Health and education on air: radio programming in the time of COVID in Sierra Leone

In late 2020 iMedia Associates worked with Taysha Consulting to conduct an assessment, commissioned by UNICEF Sierra Leone, of health and educational content broadcast during the COVID-19 pandemic. iMedia Director, Nicola Harford, led core activities including coordinating a literature review, designing the overall analytical framework and research methodology and tools; she supported training of the in-country field team and monitored research activities remotely, as well as analysing findings and co-drafting the final report and a set of best practice guidelines for Radio for Development (see here). We found that generally the programmes had been well received by communities, who appreciated the opportunity to engage around health governance issues and to be reminded of free health services as well as learning new information about COVID 19.  78% of children who participated in focus group discussions had listened to the Radio Teaching Programme and were positive about being able to continue their education whilst out of school due to the pandemic. Strategic recommendations focused on the need to: incorporate community journalism and locally-generated content; increase audience participation; strengthen theoretical frameworks, follow best practices for design and implementation; and improve monitoring and evaluation.

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iMedia Associates
56A Culcabock Avenue
Inverness IV2 3RQ
Scotland, UK
info@imediaassociates.org
Company Number SC372085
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