• Nicola Harford portrait

    Nicola Harford, Managing Director

    Nicola is a development communications specialist and prior to joining iMedia, she was a long-term associate of Media Support Partnership (MSP). Based in Zimbabwe from 1999-2009, Nicola has 20 years experience of planning, managing and evaluating media and communications initiatives in support of HIV/AIDS, health, governance, agriculture and rural development sector goals. Nicola provides long- and short-term technical assistance to clients throughout sub-Saharan Africa, and occasionally in South and Southeast Asia, supporting the capacity-building of local staff and institutions. She has significant expertise in applying behavioural science and research to creative media products for youth audiences, with a focus on radio dramas. She has managed HIV/AIDS communications projects in Mozambique and Zambia on behalf of MSP and her publications include peer-reviewed articles and practitioner handbooks on communications.

  • Gordon Adam portrait

    Gordon Adam, Director

    Gordon, Director and co-founder of iMedia as well as Managing Director of Media Support Partnership, has managed media development initiatives in multiple countries in Asia and Africa, as well as projects using media and interpersonal communications in support of health, development and democracy aims. Gordon has provided capacity-building and supervision to the establishment of local media organisations in Botswana, Afghanistan, Guyana and Zambia. He writes and lectures widely on media and communications for development and democracy, and is a leading proponent of audience-focused communication for peace-building and conflict resolution. Gordon’s background is in journalism; he worked for the BBC World Service for almost 20 years, including eight years as head of the BBC Pashto Service. During this time he created a three-times weekly educational radio soap opera for Afghanistan, produced in Pakistan, which marked its 15th anniversary on air in April 2009.

  • Emrys Shoemaker portrait

    Emrys Schoemaker, Director

    Emrys, Director and co-founder of iMedia and formerly an independent consultant and Director of iMediate, is a communications and conflict specialist with extensive experience designing communications and media-based initiatives for development and peace-building purposes. Emrys is currently a PhD candidate and lead researcher at the London School of Economics, investigating media and mobiles in development. He has a particular interest in the ways that social media and mobile phones are transforming peoples’ lives and the implications of mobile technology and social media for changing citizen-state relations and political processes. He gained his Masters in Peace Studies from Bradford University before spending two years in Pakistan during 2004-2006 as a media advisor for DFID, the UN and civil society organisations, where he designed, managed and advised on media and communication initiatives in the areas of governance, conflict and health, particularly HIV/AIDS. He has since conducted consultancies in Pakistan and Afghanistan exploring strategies for counter extremism and accountable government.

  • Thomas Prag portrait

    Thomas Prag, Director

    Thomas, a director of iMedia and Chairman of Media Support Partnership (MSP), which he co-founded with Gordon Adam, is a broadcast and management specialist. Thomas has worked on media development projects primarily in Mozambique, Botswana, Zambia and Guyana. His particular interest is in the capacity-building of local organisations for the longer term. He combines his work with iMedia and MSP with an active role in public life as a senior local Highland councillor and as a director of several local organisations including the University of the Highlands & Islands. His broadcast career included stints with the BBC and as founder and Managing Director of Moray Firth Radio, an award winning pioneer of small scale broadcasting in the UK. Thomas was elected as a Fellow of the Radio Academy in 1997 and is also a Fellow of the Chartered Institute of Management.

  • Julia Russell portrait

    Julia Russell, Administrator

    Julia has worked with Media Support Partnership as administrator, bookkeeper and web manager since its inception in 2001 and has continued in these roles with iMedia. Julia also runs a her own publishing company, The Electronic Cottage, and produced and distributed two publications by Gordon Adam and Nicola Harford – Health on Air and Radio and HIV/AIDS: Making a Difference – the latter in three languages. Julia has worked for over forty years in more administrative jobs than she cares to remember in addition to banking twenty-five years experience in learning, using and teaching Information Communication Technology (ICT). Julia was one of the first people in the Highlands to study ICT remotely, using a dial-up modem, and she has trained primary school teachers and children in basic computer skills. She has kept up-to-date with the latest technology not only through her variety of roles, but also by her sons who are software developers.

Publications and Papers

  • Adsum Foundation, Media Support Partnership, and Schweizerische Eidgenossenschaft (2013). Village Voices for Development.
  • Adam, Gordon and Emrys Shoemaker. “The Art of Conversation: Revising Strategic Communications”. RUSI Journal (Aug 2010) Vol. 155, No. 4.
  • “Ethical Conduct in the Practice of Journalism: The UK Experience”. Paper presented at Horizon Seminar, British Council, Harare, Zimbabwe, 2010.
  • Department for International Development (2008). Communication for Stabilisation in Southern Afghanistan.
  • Adam, Gordon and Lina Holguin. “The Media’s Role in Peace-Building: Asset or Liability?”. Paper presented at Our Media 3 Conference, Barranquilla, Colombia, 2008.
  • Media Support Partnership (2005). What Afghan Youth Want from Radio.
  • Adam, Gordon and Nicola Harford. “Getting the Balance Right: Mixing Media and Development”. Paper presented at Radiocracy Conference, Durban, South Africa, 2001.
  • Adam, Gordon. “The Media and Complex Humanitarian Emergencies”. Paper presented at Tufts University, Boston, 2001.
  • Department for International Development. “Support to Communicating Inter-Ethnic Dialogue, Conflict Reduction, Demilitarisation and Rehabilitation (DRC)”. Published in the Relief and Rehabilitation Network Newsletter of the Overseas Development Institute, 2001.
  • Petraglia, Galavotti, Harford, & Pappas-DeLuca. “Applying Behavioral Science to Behavior Change Communication: The Pathways to Change Tools”. Health Promotion Practice (2005).
  • Petraglia, Galavotti, Harford, Kraft, Kuhlman & Pappas-DeLuca. “New Narratives for Africa: Using Stories to Fight HIV/AIDS”. Storytelling, Self, Society (Spring 2005), 1(2): 26-37.