iMedia offers a diverse range of train­ings: they include short tailor-made work­shops for staff of local media organ­isa­tions to intro­duce new skills and know­ledge as well as repeated inputs over the life­time of pro­jects. Gen­er­ally, iMedia believes that the best impact can be achieved through long term on-the-job training and ment­oring build rela­tion­ships with pro­ject teams, strengthen insti­tu­tional capa­city and shape working practices.

Training also includes one-off ses­sions aimed at influ­en­cing policy and decision-makers. In early 2010 iMedia dir­ectors facil­it­ated a work­shop on media, con­flict and sta­bil­isa­tion for vis­iting mem­bers of the Com­mon­wealth Par­lia­mentary Asso­ci­ation, as part of a con­fer­ence on Fra­gile States, in Bel­fast, Northern Ire­land. In Barnsley iMedia trained local elected mem­bers in com­mu­nic­a­tions skills including crisis and rebuttal skills, as well as blog­ging skills.

Gordon Adam facil­it­ates an annual module on media and con­flict for the Mas­ters course in Com­mu­nic­a­tions for Devel­op­ment at Malmo Uni­ver­sity, Sweden. He also lec­tures on media, con­flict and health at the London School for Hygiene and Trop­ical Medi­cine, and at King’s Col­lege London.