iMedia advises clients on communications approaches to help solve complex problems, as well as managing and evaluating media-led projects. Recent work has included developing communications strategies to combat violent extremism in Pakistan and Afghanistan, promoting HIV/AIDS social and behaviour change in southern Africa, and strengthening the media’s role in electoral reform in Nigeria.
In the UK iMedia has worked with the Foreign and Commonwealth Office on using a range of media to facilitate international engagement on Afghanistan’s future. iMedia also advises local government on community-based communication to counter ethnic extremism. In addition, iMedia conducts workshops on media and peace-building, most recently in Belfast for the Commonwealth Parliamentary Association.
iMedia clients include UK government departments, bilateral and multilateral donor agencies, and non-governmental organisations.
Training also includes one-off sessions aimed at influencing policy and decision-makers. In early 2010 iMedia directors facilitated a workshop on media, conflict and stabilisation for visiting members of the Commonwealth Parliamentary Association, as part of a conference on Fragile States, in Belfast, Northern Ireland. In Barnsley iMedia trained local elected members in communications skills including crisis and rebuttal skills, as well as blogging skills.
Country experience
Over the past 10 years iMedia and its Directors have worked in more than 25 countries; our two focal regions are South Asia and sub-Saharan Africa.