Category Archives: what we do

our work

Country experience

Over the past 10 years iMedia and its Dir­ectors have worked in more than 25 coun­tries; our two focal regions are South Asia and sub-Saharan Africa.

iMedia in action

iMedia advises cli­ents on com­mu­nic­a­tions approaches to help solve com­plex prob­lems, as well as man­aging and eval­u­ating media-led pro­jects. Recent work has included devel­oping com­mu­nic­a­tions strategies to combat violent extremism in Pakistan and Afghanistan, promoting HIV/AIDS social and beha­viour change in southern Africa, and strength­ening the media’s role in elect­oral reform in Nigeria.

In the UK iMedia has worked with the For­eign and Com­mon­wealth Offi­ceon using a range of media to facil­itate inter­na­tional engage­ment … con­tinue reading about iMedia in action

Consultancy

iMedia Asso­ci­ates carry out con­sultancy assign­ments in the UK and over­seas, for a range of cli­ents including bilat­eral, mul­ti­lat­eral and non-governmental organ­isa­tions. iMedia delivers high quality advisory, research and ana­lysis using multi-media plat­forms to engage with cli­ents and audi­ences. iMedia believes that moving com­mu­nic­a­tions from a tra­di­tional mes­sage based approach to one defined by con­ver­sa­tion helps address issues of trust between cit­izen and state.

iMedia is cur­rently applying these prin­ciples to com­munity cohe­sion work with local gov­ern­ment in the town of Barnsley, … con­tinue reading about Consultancy

Project Management

iMedia Asso­ci­ates draws on the exper­i­ence of its parent com­pany, Media Sup­port, to  manage media and com­mu­nic­a­tions pro­jects. It also bene­fits from local organ­isa­tions set up by Media Sup­port — par­tic­u­larly Media Sup­port Part­ner­ship Afgh­anistan, and MARCH Zambia. Both offer bases and a source of local expertise from which pro­jects can be man­aged in the coun­tries them­selves or the region.

Training

iMedia offers a diverse range of train­ings: they include short tailor-made work­shops for staff of local media organ­isa­tions to intro­duce new skills and know­ledge as well as repeated inputs over the life­time of pro­jects. Gen­er­ally, iMedia believes that the best impact can be achieved through long term on-the-job training and ment­oring to build rela­tion­ships with pro­ject teams, strengthen insti­tu­tional capa­city and shape working practices.

Training also includes one-off ses­sions aimed at influ­en­cing policy and decision-makers. In early 2010 iMedia dir­ectors facil­it­ated a work­shop on media, con­flict and sta­bil­isa­tion for vis­iting mem­bers of the Com­mon­wealth Par­lia­mentary Asso­ci­ation, as part of a con­fer­ence on Fra­gile States, in Bel­fast, Northern Ire­land. … con­tinue reading about Training